TOMS: A Series of APL/CRMS Programs to Facilitate the...

TOMS: A Series of APL/CRMS Programs to Facilitate the Teaching of Multivariate Methods and Scaling

Thomas J. Reynolds, Robert T. Lepman and Robert L. Andrews
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151198
Date:
November, 1977
File:
PDF, 730 KB
english, 1977
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