From Homo Economicus to Homo dialogicus: Rethinking social...

Public Relations Review 2016 / 03 Vol. 42; Iss. 1

From Homo Economicus to Homo dialogicus: Rethinking social media use in CSR communication

Kent, Michael L., Taylor, Maureen
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Volume:
42
Language:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2015.11.003
Date:
March, 2016
File:
PDF, 611 KB
english, 2016
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