Innovation or Multiple Copies of the Same Lottery Ticket:...

The Journal of Marketing Theory and Practice 2003 / 07 Vol. 11; Iss. 3

Innovation or Multiple Copies of the Same Lottery Ticket: The Effect of Widely Shared Knowledge on Organizational Adaptability

Stewart, Anne M., Mullarkey, Guy W., Craig, John L.
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Volume:
11
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2003.11658499
Date:
July, 2003
File:
PDF, 2.44 MB
english, 2003
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