A scenario approach for assessing new business concepts

Management Research Review 2010 / 05 Vol. 33; Iss. 6

A scenario approach for assessing new business concepts

Piirainen, Kalle, Kortelainen, Samuli, Elfvengren, Kalle, Tuominen, Markku
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Volume:
33
Language:
english
Journal:
Management Research Review
DOI:
10.1108/01409171011050244
Date:
May, 2010
File:
PDF, 334 KB
english, 2010
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