The future of trade shows: insights from a scenario...

The future of trade shows: insights from a scenario analysis

Kirchgeorg, Manfred, Jung, Kathrin, Klante, Oliver
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Volume:
25
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621011038261
Date:
April, 2010
File:
PDF, 538 KB
english, 2010
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