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Retail physicality and identity change as innovation strategies: the case of Better Life
Vel, K. Prakash, Dayal, Ajay, Eastaugh, DayneVolume:
11
Language:
english
Journal:
Business Strategy Series
DOI:
10.1108/17515631011063721
Date:
July, 2010
File:
PDF, 169 KB
english, 2010