Multichannel management gets “social”

European Journal of Marketing 2014 / 07 Vol. 48; Iss. 7/8

Multichannel management gets “social”

Dalla Pozza, Ilaria
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Volume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-10-2012-0598
Date:
July, 2014
File:
PDF, 226 KB
english, 2014
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