Generalisability of advertising persuasion principles

Generalisability of advertising persuasion principles

Sharp, Byron, Hartnett, Nicole
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Volume:
50
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2015-0842
Date:
February, 2016
File:
PDF, 153 KB
english, 2016
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