How experiences with trading a company’s stock influence...

International Journal of Bank Marketing 2015 / 10 Vol. 33; Iss. 7

How experiences with trading a company’s stock influence customer attitudes and purchasing behavior

Hoffmann, Arvid O. I., Ketteler, Dana
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Volume:
33
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/IJBM-11-2014-0163
Date:
October, 2015
File:
PDF, 764 KB
english, 2015
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