What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi, Rundle-Thiele, Sharyn, Kubacki, KrzysztofVolume:
34
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-12-2014-0233
Date:
February, 2016
File:
PDF, 243 KB
english, 2016