Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan, Karaghouli, Wafi Al, Baeshen, Yasser, Erkan, Ismail, Evans, Chris, Ghoneim, AhmadVolume:
9
Year:
2015
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/IJIMA.2015.072886
File:
PDF, 290 KB
english, 2015