The Alps: Challenges and Potentials of a Brand Management

Tourism Analysis 2007 / 12 Vol. 12; Iss. 5

The Alps: Challenges and Potentials of a Brand Management

Pechlaner, Harald, Raich, Frieda, Zehrer, Anita
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Volume:
12
Language:
english
Journal:
Tourism Analysis
DOI:
10.3727/108354207783228000
Date:
December, 2007
File:
PDF, 792 KB
english, 2007
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