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Advancing PR measurement and evaluation: Demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation
Ingenhoff, Diana, Buhmann, AlexanderLanguage:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2015.11.010
Date:
February, 2016
File:
PDF, 1.24 MB
english, 2016