Advancing PR measurement and evaluation: Demonstrating the...

  • Main
  • 2016 / 2
  • Advancing PR measurement and evaluation: Demonstrating the...

Advancing PR measurement and evaluation: Demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation

Ingenhoff, Diana, Buhmann, Alexander
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2015.11.010
Date:
February, 2016
File:
PDF, 1.24 MB
english, 2016
Conversion to is in progress
Conversion to is failed