Picture-Based Persuasion Processes and the Moderating Role...

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Miniard, Paul W., Bhatla, Sunil, Lord, Kenneth R., Dickson, Peter R., Unnava, H. Rao
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Volume:
18
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209244
Date:
June, 1991
File:
PDF, 2.67 MB
english, 1991
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