Positioning Strategies of Cultural Institutions: A Renewal...

International Journal of Arts Management 2008 / SPR Vol. 10; Iss. 3

Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

Mathilde Pulh, Séverine Marteaux and Rémi Mencarelli
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Volume:
10
Language:
english
Journal:
International Journal of Arts Management
DOI:
10.2307/41064960
Date:
January, 2008
File:
PDF, 4.45 MB
english, 2008
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