Husband-Wife Influence in Family Purchasing Behavior

Journal of Consumer Research 1974 / 06 Vol. 1; Iss. 1

Husband-Wife Influence in Family Purchasing Behavior

Ferber, Robert, Lee, Lucy Chao
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Volume:
1
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208580
Date:
June, 1974
File:
PDF, 679 KB
english, 1974
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