Can after sale service generate brand equity?

Marketing Intelligence & Planning 2012 / 05 Vol. 30; Iss. 3

Can after sale service generate brand equity?

Ahmad, Sajjad, Mohsin Butt, Muhammad
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
30
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501211226285
Date:
May, 2012
File:
PDF, 276 KB
english, 2012
Conversion to is in progress
Conversion to is failed