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Marketing communications and product performance: innovative vs non‐innovative new retail financial products
Avlonitis, George J., Papastathopoulou, PaulinaVolume:
18
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320010315334
Date:
February, 2000
File:
PDF, 267 KB
english, 2000