Awareness, use and effectiveness of models and methods for...

European Journal of Marketing 1995 / 10 Vol. 29; Iss. 10

Awareness, use and effectiveness of models and methods for new product development

Nijssen, Ed J., Lieshout, Karin F.M.
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Volume:
29
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569510098483
Date:
October, 1995
File:
PDF, 187 KB
english, 1995
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