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Marketing Effectiveness and Business Performance in the Hotel Industry
Appiah-Adu, Kwaku, Fyall, Alan, Singh, SatyendraVolume:
6
Language:
english
Journal:
Journal of Hospitality & Leisure Marketing
DOI:
10.1300/J150v06n02_04
Date:
July, 1999
File:
PDF, 230 KB
english, 1999