![](/img/cover-not-exists.png)
Calibrating your brand image measurement technique by utilising empirical generalisations
Winchester, M K, Fletcher, MVolume:
8
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540011
Date:
November, 2000
File:
PDF, 178 KB
english, 2000