The use of linguistic tokenism to secure brand loyalty:...

Language Matters 2015 / 01 Vol. 46; Iss. 1

The use of linguistic tokenism to secure brand loyalty: Code-switching practices in South African print advertising

Conradie, Marthinus, van Niekerk, Angelique
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Volume:
46
Language:
english
Journal:
Language Matters
DOI:
10.1080/10228195.2014.981570
Date:
January, 2015
File:
PDF, 2.72 MB
english, 2015
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