The Effects of Analyzing Reasons for Brand Preferences:...

Journal of Marketing Research 2000 / 08 Vol. 37; Iss. 3

The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?

Sengupta, Jaideep, Fitzsimons, Gavan J.
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Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.37.3.318.18776
Date:
August, 2000
File:
PDF, 101 KB
english, 2000
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