Erfolgswirkungen der internationalen...

Erfolgswirkungen der internationalen Marketingstandardisierung

Heribert Meffert and Joachim Bolz
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Volume:
17
Year:
1995
Language:
german
Journal:
Marketing: Zeitschrift für Forschung und Praxis
DOI:
10.2307/41918446
File:
PDF, 2.36 MB
german, 1995
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