The effect of web advertising visual design on online...

The effect of web advertising visual design on online purchase intention: An examination across gender

Shaouf, Abubaker, Lü, Kevin, Li, Xiaoying
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Volume:
60
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2016.02.090
Date:
July, 2016
File:
PDF, 552 KB
english, 2016
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