INNOVATIVE BRAND COMMUNITY MEMBERS AND THEIR WILLINGNESS TO...

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International Journal of Innovation Management 2016 / 01

INNOVATIVE BRAND COMMUNITY MEMBERS AND THEIR WILLINGNESS TO SHARE IDEAS WITH COMPANIES

NØRSKOV, SLADJANA, ANTORINI, YUN MI, JENSEN, MORTEN BERG
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Language:
english
Journal:
International Journal of Innovation Management
DOI:
10.1142/S1363919616500468
Date:
January, 2016
File:
PDF, 181 KB
english, 2016
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