A Temporal Dynamic Model of Spousal Family...

Journal of Marketing Research 2003 / 08 Vol. 40; Iss. 3

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

Su, Chenting, Fern, Edward F., Ye, Keying
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.40.3.268.19234
Date:
August, 2003
File:
PDF, 110 KB
english, 2003
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