Why Does the NBD Model Work? Robustness in Representing...

Marketing Science 1985 / SUM Vol. 4; Iss. 3

Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases

David C. Schmittlein, Albert C. Bemmaor and Donald G. Morrison
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Volume:
4
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183907
Date:
January, 1985
File:
PDF, 451 KB
english, 1985
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