An Empirical Comparison of Awareness Forecasting Models of...

Marketing Science 1984 / SUM Vol. 3; Iss. 3

An Empirical Comparison of Awareness Forecasting Models of New Product Introduction

Vijay Mahajan, Eitan Muller and Subhash Sharma
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
3
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183986
Date:
January, 1984
File:
PDF, 559 KB
english, 1984
Conversion to is in progress
Conversion to is failed