Effects of message framing, vividness congruency and...

Effects of message framing, vividness congruency and statistical framing on responses to charity advertising

Chang, Chun-Tuan, Lee, Yu-Kang
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Volume:
29
Year:
2010
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/S0265048710201129
File:
PDF, 296 KB
english, 2010
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