Excellent products or servitisation? Analysing retailers’...

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Total Quality Management & Business Excellence 2016 / 02

Excellent products or servitisation? Analysing retailers’ preference before and after a loyalty programme

Vila-Lopez, Natalia, Kuster-Boluda, Ines
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Language:
english
Journal:
Total Quality Management & Business Excellence
DOI:
10.1080/14783363.2016.1147944
Date:
February, 2016
File:
PDF, 560 KB
english, 2016
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