The Semiology of Changing Brand Image

Journal of Research in Marketing and Entrepreneurship 2003 / 07 Vol. 5; Iss. 1

The Semiology of Changing Brand Image

Combe, Ian, Crowther, David, Greenland, Steve
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Volume:
5
Language:
english
Journal:
Journal of Research in Marketing and Entrepreneurship
DOI:
10.1108/14715200380001277
Date:
July, 2003
File:
PDF, 273 KB
english, 2003
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