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A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy – a case study of a consumer product manufacturer in China
Koo, L.C., Koo, Hannah, Luk, LewisVolume:
1
Year:
2008
Language:
english
Journal:
International Journal of Managerial and Financial Accounting
DOI:
10.1504/IJMFA.2008.021238
File:
PDF, 186 KB
english, 2008