Multiformat Digital Products: How Design Attributes...

Journal of Marketing Research 2012 / 02 Vol. 49; Iss. 1

Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice

Koukova, Nevena T, Kannan, P.K, Kirmani, Amna
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Volume:
49
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0058
Date:
February, 2012
File:
PDF, 167 KB
english, 2012
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