Focus Groups: Theory and Practiceby David W. Stewart; Prem...

Journal of Marketing Research 1991 / 08 Vol. 28; Iss. 3

Focus Groups: Theory and Practiceby David W. Stewart; Prem N. Shamdasani

Review by: Edward F. McQuarrie
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Volume:
28
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172875
Date:
August, 1991
File:
PDF, 1.07 MB
english, 1991
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