B2B brand extension to the B2C market—The case of the ICT industry in Taiwan
Tang, Ying-Chan, Liou, Fen-May, Peng, Sheng-YaoVolume:
15
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2008.7
Date:
June, 2008
File:
PDF, 145 KB
english, 2008