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An Empirically Derived Taxonomy of Manufacturer–Retailer Channel Structures
Tokman, Mert, Deitz, George D., Richey, R. GlennVolume:
22
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669x.2015.1113492
Date:
October, 2015
File:
PDF, 486 KB
english, 2015