Differences in Perspective and the Influence of Charitable...

Journal of Marketing Research 2009 / 06 Vol. 46; Iss. 3

Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial

Iris W. Hung and Robert S. Wyer Jr.
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618902
Date:
June, 2009
File:
PDF, 2.97 MB
english, 2009
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