Brief In-Class Role Plays: An Experiential Teaching Tool...

Brief In-Class Role Plays: An Experiential Teaching Tool Targeted to Generation Y Students

Sojka, Jane Z., Fish, Mark S. B.
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Volume:
18
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2008.11489021
Date:
March, 2008
File:
PDF, 980 KB
english, 2008
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