Assessing the Longitudinal Robustness of Spectators'...

The Journal of Marketing Theory and Practice 2012 / 1 Vol. 20; Iss. 1

Assessing the Longitudinal Robustness of Spectators' Perceptions of the Functions of Sport: Implications for Sport Marketers

Grove, Stephen J., Dorsch, Michael J., Hopkins, Christopher D.
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Volume:
20
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679200102
Date:
January, 2012
File:
PDF, 273 KB
english, 2012
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