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Does personal innovativeness moderate the effect of irritation on consumers’ attitudes towards mobile advertising?
Boateng, Henry, Okoe, Abednego Feehi, Omane, Asante BismarkVolume:
17
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/dddmp.2015.53
Date:
January, 2016
File:
PDF, 149 KB
english, 2016