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How Do Destination Management Organization-Led Postings Facilitate Word-of-Mouth Communications in Online Tourist Communities? A Content Analysis of China’s 5A-Class Tourist Resort Websites
Niu, Yongge, Wang, Cheng Lu, Yin, Shimin, Niu, YixuanLanguage:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2015.1075455
Date:
August, 2015
File:
PDF, 499 KB
english, 2015