Use of anthropomorphic brand mascots for student motivation...

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Use of anthropomorphic brand mascots for student motivation and engagement: a promotional case study with Pablo the penguin at the University of Portsmouth Library

Bennett, David E., Thompson, Paula
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Language:
english
Journal:
New Review of Academic Librarianship
DOI:
10.1080/13614533.2016.1162179
Date:
March, 2016
File:
PDF, 1.14 MB
english, 2016
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