Positioning Services for Competitive Advantage: the Case of...

Journal of Services Marketing 1989 / 02 Vol. 3; Iss. 2

Positioning Services for Competitive Advantage: the Case of Duds ‘n Suds

Schouten, John W., McAlexander, James H.
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Volume:
3
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/EUM0000000002487
Date:
February, 1989
File:
PDF, 317 KB
english, 1989
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