Control Mechanisms and the Relationship Life Cycle:...

Journal of Marketing Research 2000 / 05 Vol. 37; Iss. 2

Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment

Sandy D. Jap and Shankar Ganesan
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Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558502
Date:
May, 2000
File:
PDF, 3.87 MB
english, 2000
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