Designing Qualitative Researchby Catherine Marshall;...

Journal of Marketing Research 1990 / 08 Vol. 27; Iss. 3

Designing Qualitative Researchby Catherine Marshall; Gretchen B. Rossman

Review by: Edward F. McQuarrie
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Volume:
27
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172595
Date:
August, 1990
File:
PDF, 593 KB
english, 1990
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