Development of a Scale for Measuring Event Attendees'...

Event Management 2013 / 07 Vol. 17; Iss. 2

Development of a Scale for Measuring Event Attendees' Evaluations of a Sporting Event to Determine Loyalty

Petrick, James F., Bennett, Gregg, Tsuji, Yosuke
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Volume:
17
Language:
english
Journal:
Event Management
DOI:
10.3727/152599513X13668224082224
Date:
July, 2013
File:
PDF, 834 KB
english, 2013
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