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Reengineering: An Essential Element of Today's Marketing Curriculum
Aurand, Timothy W., Schroeder, Betty L., Yaney, JosephVolume:
10
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2000.11488691
Date:
March, 2000
File:
PDF, 1.15 MB
english, 2000