Impact of Source on Response Rates: Are Student Studies Viewed as Less Important by Respondents?
Achenreiner, Gwen, Brokaw, StephenVolume:
15
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2005.11488892
Date:
March, 2005
File:
PDF, 1.34 MB
english, 2005