Characteristics of Share-Gaining Marketing Strategies for Smaller-Share Firms: Literature Review and Synthesis
Stasch, Stanley F., Lonsdale, Ronald T., Ward, John L., Harris, Dawn A.Volume:
7
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1999.11501829
Date:
April, 1999
File:
PDF, 1.93 MB
english, 1999